Social Media Marketing Services
Is simply a conversation.
The key is knowing where your audience is.
Social Media is the perfect way for you to engage with your audience. The key to a successful Social Media Marketing strategy is to approach it as a conversation. Talking with someone online should be no different than talking to someone face-to-face.
Social Media Marketing is not a one size fits all proposition. It’s as unique as your Brand. It’s extremely important to know:
- Where your audience is, so you can choose the right platforms to utilize
- What time is the best for you to engage your audience, so you catch them at the right time
- How you will speak to them (Brand personality) so that your voice is consistent
- What type of content are they looking for, so that you are providing it
Benefits of Social Media:
- Be a part of an environment that allows you to have a conversation with your audience
- Build a stronger relationship with your audience by showing your Brand’s personality and providing useful information to them
- Building relationships with your Industry’s thought leaders
- Enhancement of your SEO strategy
Social Media Strategy
Not all Social platforms are created equal for your target audience. Every business needs to evaluate where on Social their audience would be most open to conversing with them. A good Social strategy is created from:
- Understanding your audience,
- Taking into account your business goals
- Taking into account your SEO strategy/goals
- Taking into account the time/budget it will take to properly be on Social
We can help you look the whole picture and create a perfect solution for your unique needs.
Social Media Maintenance
Maintaining your presence on Social Media is extremely important because it’s the Wild, Wild West of communications. Connecting with your target audience should be exactly like having a conversation with your best friend. It requires authenticity and understanding when to walk away from people that aren’t pros at adulting.
Our team can help you ensure your participation on Social is a beneficial one to your Brand.
Social Media Measurement
Conversations and content interaction on all Social Media platforms can 100% be measured. It’s important to begin with benchmarking your metrics and tracking them over time. We can provide you with monthly, quarterly and annual reports/reviews of your progress on your chosen platforms. Each report is actionable.
Bean counting does nothing but count beans, but metrics allow you to make educated adjustments to your content on Social so you can constantly grow your audience and increase your ROI.
